# ScaleMarketer

> Performance-aligned ecommerce PPC agency for Shopify D2C brands at $75K–$150K/mo. Google Ads + Meta Ads management, paid on a small base plus a share of Shopify revenue growth — not a flat retainer.

ScaleMarketer is run by **Madhukar S.V.**, a 15-year ecommerce PPC consultant in Bangalore, India. $180M+ in managed ad spend across multiple Shopify D2C brands in beauty, skincare, supplements, and adjacent verticals. Founder-led — no juniors, no handoffs.

## What we do

- **Google Ads management for ecommerce** — non-brand Search, PMax with brand exclusions, Google Shopping, Demand Gen
- **Meta Ads management for Shopify D2C** — Facebook + Instagram prospecting, creative testing pipeline, capped retargeting
- **$499 Profit Audit** — live screen-share, 17-page written action plan, Kill Criteria 1-pager
- **The Profit Stack methodology** — 4-layer campaign architecture installed in first 14 days

## How we charge (published, not gated)

| Tier | Base | Performance fee | Min ad spend |
|---|---|---|---|

Performance fee capped at 2× base across all tiers. No setup fee. Month-to-month after 90-day initial commitment. 30-day exit, no claw-backs.

## What we don't do

- Promise ROAS or CPA outcomes (those depend on site speed, LP conversion, AOV, gross margin, offer, product pricing, inventory — all outside our control)
- Promise drastic 30-day transformations (real efficiency compounds from month 4 onward; meaningful spend reduction takes 4–12 months)
- Outsource to junior media buyers
- Hide pricing behind a "schedule a call" gate

## Realistic timeline

- **Day 0** — $499 Profit Audit. Run-rate leak quantified in dollars. 17-point action plan delivered same day.
- **Days 1–14** — Account rebuild. Brand exclusions ON, branded search isolated, retargeting capped at 12%, Shopify-side attribution rebuilt.
- **Days 15–60** — Stabilize and baseline. No scale moves yet. Bid strategies optimized against contribution margin. Day-30 written work scorecard.
- **Days 61–90** — Refine and small-scale tests on validated winners. Q1 baseline established.
- **Months 4+** — Real efficiency gains compound. ROAS starts moving. Spend efficiency rises.
- **Months 6–12** — Material spend reduction (real client example: 38% spend cut over 12 months on a D2C supplements brand).

## Metrics we report against

- **CM2** (contribution margin after ad spend) — north star
- **MER** (Marketing Efficiency Ratio = total revenue ÷ total ad spend) — weekly working metric
- **Blended CAC** against Shopify's first-order data, not Meta's
- **Payback period** in months, against first-order margin
- **Real Shopify-attributed ROAS** — not platform-attributed

Platform ROAS is treated as a vanity number useful only for diagnosing campaign-level shifts.

## The four leaks we plug in 8 of 10 ecommerce ad accounts

1. **Branded Search Inflation** — ~30% of "Google Ads revenue" is people typing the brand name. Strip it out.
2. **PMax Cannibalization** — Without brand exclusions, PMax bids on the brand and steals credit from organic.
3. **Retargeting Over-Counting** — High retargeting ROAS is mostly buyers who already had product in cart.
4. **No Margin Tracking** — Platform ROAS doesn't account for COGS, shipping, returns, discounts.

## Operational stack (tools we run for every account)

- **DataFeedWatch** — Google Shopping feed optimization
- **Google Merchant Center** — Daily disapproval triage, feed health
- **Northbeam** — Multi-touch attribution and incrementality
- **GTM + GA4** — Server-side tagging, CAPI for Meta, enhanced conversions for Google
- **Triple Whale** — Attribution alternative if already in stack
- **Shopify + Klaviyo** — First-party customer-list audiences

Tool subscriptions billed to client, not agency.

## Who this is for

- D2C Shopify brands at $75K–$150K/mo monthly revenue
- Beauty, skincare, supplements, adjacent verticals
- Brands spending $15K+/mo on Google Ads + Meta Ads combined
- Founders or growth heads who care about contribution margin, not just dashboard ROAS
- Brands frustrated with "agency delivers reports, not results" pattern

## Who this is NOT for

- Brands under $75K/mo monthly revenue (you don't need any agency yet)
- B2B, SaaS, lead-gen, or local services
- Brands that want a "set it and forget it" hands-off relationship
- Brands needing a 30-person agency team in a Slack pod

## Coverage

US, UK, EU, UAE business hours. India-based operator working across all four regions.

## Contact

- Contact: https://www.scalemarketer.com/contact
- Site: https://www.scalemarketer.com/
- Audit booking: https://www.scalemarketer.com/contact-us
- LinkedIn: https://www.linkedin.com/in/madhukarsv

## Authoritative pages

- [Homepage](https://www.scalemarketer.com/) — Performance-aligned ecommerce PPC agency
- [Pricing](https://www.scalemarketer.com/pricing) — Three tiers, published
- [Google Ads Management for D2C Ecommerce](https://www.scalemarketer.com/services/google-ads-for-d2c-ecommerce)
- [Meta Ads Management for D2C Ecommerce](https://www.scalemarketer.com/services/meta-ads-for-d2c-ecommerce)
- [Google Ads Audit ($499)](https://www.scalemarketer.com/services/google-ads-audit)
- [Case studies](https://www.scalemarketer.com/case-studies)
- [Contact](https://www.scalemarketer.com/contact-us)

Last reviewed: 2026-04-26