Most Google Ads agencies brag about high ROAS—but dig deeper and you'll find they're just showing ads to people who already know your brand. That's not growth. That's expensive retargeting.
I build Google Ads strategies focused on new customer acquisition while maintaining profitability. No vanity metrics. No inflated ROAS from branded traffic. Just scalable, profitable growth for your D2C brand.
The Problem With Most Google Ads Management
Your ads show decent ROAS, but you're not actually growing
Most of your conversions come from branded searches—people who were going to buy anyway.
You've hit a ceiling and can't scale
Every time you increase budget, your cost per acquisition skyrockets and profitability tanks.
Your Merchant Center is a constant headache
Disapprovals, data quality issues, and policy violations keep derailing your Shopping campaigns.
You're paying for "management" but nothing actually improves
Monthly reports look busy, but your campaigns aren't getting better—just more expensive.
Sound familiar? You need a Google Ads specialist who actually understands D2C ecommerce growth.
Who This Is For
D2C Ecommerce Brands ($10K+ monthly ad spend):
You're ready to scale but need someone who can acquire new customers profitably, not just retarget existing ones.
Brands Stuck Between $50K-$200K/month in revenue:
You've proven product-market fit but can't break through to the next level without wasting money.
Brands Frustrated with Generic Agencies:
You're tired of agencies that don't understand ecommerce unit economics, LTV, or how to optimize Shopping feeds.
How I Work With D2C Brands
Month 1: Foundation & Quick Wins
Account Audit & Strategy Development
Deep dive into your current campaigns, conversion tracking, and Merchant Center
Identify immediate wins and structural issues
Develop 90-day strategic roadmap
Technical Setup & Optimization
Fix conversion tracking (GA4, enhanced conversions, new vs. returning customers)
Restructure campaigns for better performance
Optimize Google Merchant Center and Shopping feeds
Implement proper audience segmentation
Initial Campaign Launch/Fixes
Launch or fix Search, Shopping, PMax, and Demand Gen campaigns
Set up proper new customer acquisition tracking
Implement negative keyword strategies
Months 2-3: Optimization & Scaling
Continuous Testing & Refinement
A/B test ad creative, audiences, and bidding strategies
Refine product feed optimization
Expand winning campaigns gradually
Cut underperforming spend aggressively
New Customer Acquisition Focus
Split branded vs. non-branded traffic properly
Optimize for new customer acquisition, not just ROAS
Scale campaigns that bring genuinely new buyers
Performance Monitoring
Weekly campaign optimization
Bi-weekly performance calls
Monthly detailed reporting with insights and next steps
Month 4+: Strategic Growth
Quarterly Strategy Reviews
Reassess goals and KPIs every 90 days
Identify new opportunities (new products, markets, campaign types)
Adjust strategy based on what's working
Aggressive Scaling
Scale winning campaigns while maintaining profitability
Test new campaign types and strategies
Expand into new product categories or markets
Ongoing Optimization
Continuous improvement of all campaign elements
Stay ahead of Google Ads platform changes
Maximize every dollar of ad spend
What's Included in My Management Service
Strategic Campaign Management
Full-service management of Search, Shopping, PMax, and Demand Gen campaigns
Campaign structure optimization
Budget allocation and bid management
New customer acquisition focus
Google Merchant Center Optimization
Complete Shopping feed setup and optimization
Product title, description, and image optimization
Custom label strategies for better segmentation
Ongoing disapproval and policy issue resolution
Conversion Tracking & Analytics
GA4 and Google Ads conversion tracking setup
Enhanced conversions implementation
New vs. returning customer tracking
Attribution modeling and analysis
Audience Strategy
Customer list segmentation and management
Remarketing strategy (with proper exclusions)
First-party data optimization
Audience signal development for PMax
Creative & Ad Copy
Responsive Search Ad creation and testing
Shopping ad optimization
PMax asset group development
Landing page recommendations
Reporting & Communication
Weekly optimization updates
Bi-weekly performance calls
Monthly detailed reports with insights
Quarterly strategy reviews and roadmap updates
Slack/email support for quick questions
My D2C Ecommerce Google Ads Framework
FOUNDATION
Proper conversion tracking, campaign structure, and Merchant Center setup—the non-negotiables that most accounts get wrong.
SEGMENTATION
Splitting branded and non-branded traffic. Separating new vs. returning customers. This is where real growth happens.
OPTIMIZATION
A/B testing, negative keyword management, product feed optimization, bid strategy refinement—the daily work that compounds over time.
INTELLIGENT AUTOMATION
Leveraging Google's Smart Bidding correctly (not blindly), with proper data inputs and constraints to maximize performance.
Why Work With Me?
Ecommerce-First Expertise
15 years in digital marketing, 2 years exclusively focused on D2C ecommerce. I understand unit economics, LTV, and profitable scaling.
New Customer Acquisition Focus
I optimize for new buyers, not just easy wins from branded traffic. This is what actually grows your business.
Hands-On Management
I personally manage your account (with support for execution). You work directly with me, not a junior account manager.
Transparent & Results-Driven
Clear reporting on what matters: new customer acquisition cost, blended ROAS, actual profit, not vanity metrics.
No Long-Term Contracts
Month-to-month engagement after initial 90 days. If you're not happy, you can leave. (But 95% of clients stay.)
Currently Managing $15K+ Daily Ad Spend
I know what works at scale because I'm doing it right now for active clients.
Investment & Engagement
Management Fee Structure:
Flat monthly fee based on account complexity and ad spend level—not a percentage of spend (so I'm incentivized to improve efficiency, not just spend more).
Typical Investment:
$10K-$30K monthly ad spend: $2,500/month management
$30K-$75K monthly ad spend: $4,000/month management
$75K+ monthly ad spend: Custom pricing
Minimum Engagement:
Initial 90-day commitment, then month-to-month.
What You Need:
Minimum $10K monthly ad spend
Shopify, WooCommerce, or similar ecommerce platform
Working website with conversion tracking
Commitment to growth and optimization
Frequently Asked Questions
How quickly will I see results?
Most clients see improvements within 30 days (quick wins from fixing obvious issues). Significant growth typically happens in months 2-3 as campaigns optimize and scale.
Do you guarantee specific ROAS?
No—ROAS guarantees are misleading because they don't account for new vs. returning customers. I focus on profitable new customer acquisition, which is what actually grows your business long-term.
What's your reporting cadence?
Weekly optimization updates via email/Slack, bi-weekly calls, and detailed monthly reports with insights and strategic recommendations.
Can you work with my existing agency/team?
Yes. I can work alongside your team or agency, focusing specifically on Google Ads while you handle other channels.
Do you manage Meta ads too?
Yes, I offer Meta Ads management as a separate service. Most clients start with Google Ads and add Meta once we've proven results.
What if my ad spend is under $10K/month?
I recommend starting with a one-time audit ($500) to identify opportunities, then we can discuss management once you're ready to scale.
Ready to Scale Your D2C Brand Profitably?
Stop wasting budget on branded traffic and start acquiring real new customers.
Book a free 30-minute strategy call to discuss your brand, goals, and whether we're a good fit.
[BOOK YOUR STRATEGY CALL]
Or email me directly at [your email] with your website and current ad spend, and I'll get back to you within 24 hours.
Most Google Ads agencies brag about high ROAS—but dig deeper and you'll find they're just showing ads to people who already know your brand. That's not growth. That's expensive retargeting.
I build Google Ads strategies focused on new customer acquisition while maintaining profitability. No vanity metrics. No inflated ROAS from branded traffic. Just scalable, profitable growth for your D2C brand.
The Problem With Most Google Ads Management
Your ads show decent ROAS, but you're not actually growing
Most of your conversions come from branded searches—people who were going to buy anyway.
You've hit a ceiling and can't scale
Every time you increase budget, your cost per acquisition skyrockets and profitability tanks.
Your Merchant Center is a constant headache
Disapprovals, data quality issues, and policy violations keep derailing your Shopping campaigns.
You're paying for "management" but nothing actually improves
Monthly reports look busy, but your campaigns aren't getting better—just more expensive.
Sound familiar? You need a Google Ads specialist who actually understands D2C ecommerce growth.
Who This Is For
D2C Ecommerce Brands ($10K+ monthly ad spend):
You're ready to scale but need someone who can acquire new customers profitably, not just retarget existing ones.
Brands Stuck Between $50K-$200K/month in revenue:
You've proven product-market fit but can't break through to the next level without wasting money.
Brands Frustrated with Generic Agencies:
You're tired of agencies that don't understand ecommerce unit economics, LTV, or how to optimize Shopping feeds.
How I Work With D2C Brands
Month 1: Foundation & Quick Wins
Account Audit & Strategy Development
Deep dive into your current campaigns, conversion tracking, and Merchant Center
Identify immediate wins and structural issues
Develop 90-day strategic roadmap
Technical Setup & Optimization
Fix conversion tracking (GA4, enhanced conversions, new vs. returning customers)
Restructure campaigns for better performance
Optimize Google Merchant Center and Shopping feeds
Implement proper audience segmentation
Initial Campaign Launch/Fixes
Launch or fix Search, Shopping, PMax, and Demand Gen campaigns
Set up proper new customer acquisition tracking
Implement negative keyword strategies
Months 2-3: Optimization & Scaling
Continuous Testing & Refinement
A/B test ad creative, audiences, and bidding strategies
Refine product feed optimization
Expand winning campaigns gradually
Cut underperforming spend aggressively
New Customer Acquisition Focus
Split branded vs. non-branded traffic properly
Optimize for new customer acquisition, not just ROAS
Scale campaigns that bring genuinely new buyers
Performance Monitoring
Weekly campaign optimization
Bi-weekly performance calls
Monthly detailed reporting with insights and next steps
Month 4+: Strategic Growth
Quarterly Strategy Reviews
Reassess goals and KPIs every 90 days
Identify new opportunities (new products, markets, campaign types)
Adjust strategy based on what's working
Aggressive Scaling
Scale winning campaigns while maintaining profitability
Test new campaign types and strategies
Expand into new product categories or markets
Ongoing Optimization
Continuous improvement of all campaign elements
Stay ahead of Google Ads platform changes
Maximize every dollar of ad spend
What's Included in My Management Service
Strategic Campaign Management
Full-service management of Search, Shopping, PMax, and Demand Gen campaigns
Campaign structure optimization
Budget allocation and bid management
New customer acquisition focus
Google Merchant Center Optimization
Complete Shopping feed setup and optimization
Product title, description, and image optimization
Custom label strategies for better segmentation
Ongoing disapproval and policy issue resolution
Conversion Tracking & Analytics
GA4 and Google Ads conversion tracking setup
Enhanced conversions implementation
New vs. returning customer tracking
Attribution modeling and analysis
Audience Strategy
Customer list segmentation and management
Remarketing strategy (with proper exclusions)
First-party data optimization
Audience signal development for PMax
Creative & Ad Copy
Responsive Search Ad creation and testing
Shopping ad optimization
PMax asset group development
Landing page recommendations
Reporting & Communication
Weekly optimization updates
Bi-weekly performance calls
Monthly detailed reports with insights
Quarterly strategy reviews and roadmap updates
Slack/email support for quick questions
My D2C Ecommerce Google Ads Framework
FOUNDATION
Proper conversion tracking, campaign structure, and Merchant Center setup—the non-negotiables that most accounts get wrong.
SEGMENTATION
Splitting branded and non-branded traffic. Separating new vs. returning customers. This is where real growth happens.
OPTIMIZATION
A/B testing, negative keyword management, product feed optimization, bid strategy refinement—the daily work that compounds over time.
INTELLIGENT AUTOMATION
Leveraging Google's Smart Bidding correctly (not blindly), with proper data inputs and constraints to maximize performance.
Why Work With Me?
Ecommerce-First Expertise
15 years in digital marketing, 2 years exclusively focused on D2C ecommerce. I understand unit economics, LTV, and profitable scaling.
New Customer Acquisition Focus
I optimize for new buyers, not just easy wins from branded traffic. This is what actually grows your business.
Hands-On Management
I personally manage your account (with support for execution). You work directly with me, not a junior account manager.
Transparent & Results-Driven
Clear reporting on what matters: new customer acquisition cost, blended ROAS, actual profit, not vanity metrics.
No Long-Term Contracts
Month-to-month engagement after initial 90 days. If you're not happy, you can leave. (But 95% of clients stay.)
Currently Managing $15K+ Daily Ad Spend
I know what works at scale because I'm doing it right now for active clients.
Investment & Engagement
Management Fee Structure:
Flat monthly fee based on account complexity and ad spend level—not a percentage of spend (so I'm incentivized to improve efficiency, not just spend more).
Typical Investment:
$10K-$30K monthly ad spend: $2,500/month management
$30K-$75K monthly ad spend: $4,000/month management
$75K+ monthly ad spend: Custom pricing
Minimum Engagement:
Initial 90-day commitment, then month-to-month.
What You Need:
Minimum $10K monthly ad spend
Shopify, WooCommerce, or similar ecommerce platform
Working website with conversion tracking
Commitment to growth and optimization
Frequently Asked Questions
How quickly will I see results?
Most clients see improvements within 30 days (quick wins from fixing obvious issues). Significant growth typically happens in months 2-3 as campaigns optimize and scale.
Do you guarantee specific ROAS?
No—ROAS guarantees are misleading because they don't account for new vs. returning customers. I focus on profitable new customer acquisition, which is what actually grows your business long-term.
What's your reporting cadence?
Weekly optimization updates via email/Slack, bi-weekly calls, and detailed monthly reports with insights and strategic recommendations.
Can you work with my existing agency/team?
Yes. I can work alongside your team or agency, focusing specifically on Google Ads while you handle other channels.
Do you manage Meta ads too?
Yes, I offer Meta Ads management as a separate service. Most clients start with Google Ads and add Meta once we've proven results.
What if my ad spend is under $10K/month?
I recommend starting with a one-time audit ($500) to identify opportunities, then we can discuss management once you're ready to scale.
Ready to Scale Your D2C Brand Profitably?
Stop wasting budget on branded traffic and start acquiring real new customers.
Book a free 30-minute strategy call to discuss your brand, goals, and whether we're a good fit.
[BOOK YOUR STRATEGY CALL]
Or email me directly at [your email] with your website and current ad spend, and I'll get back to you within 24 hours.
