From $2,500/mo + 5% performance fee on Shopify revenue above $50K. PMax with brand exclusions, Shopping feed optimization, search architecture, Shopify-attributed reporting. No setup, month-to-month after 90 days.
Most accounts I take over have 1–2 mega campaigns doing everything and nothing. The Profit Stack is the architecture I install in the first 14 days — same blueprint across every Shopify D2C brand I run.
Demand Gen + retargeting capped at 10–15% of total spend. Purchaser exclusions on every campaign. Incrementality measured, not just last-click.
Standard Shopping at SKU level for top-margin products. Margin-weighted bids. Sits alongside PMax for SKU-level control PMax doesn't give you.
PMax with brand exclusions ON, new-customer-acquisition goal turned on, asset groups split by margin tier. PMax does what it's good at — only after we control what it can claim credit for.
Phrase + exact-match Search on category and product keywords. Branded Search isolated from non-brand so we can see real acquisition performance.
9 out of 10 accounts I take over have PMax cannibalizing Search, branded query inflation hiding the real number, and Shopping feed health holding back 15–25% of potential revenue.
We fix structure in the first 14 days. We baseline performance over the next 6 weeks. Then — and only then — we scale, with CPC caps and ramped budget changes (15–20% every 5–7 days, not "let's double it and see").
See the full timeline →Not a "starter package." This is the standard delivery — every plan gets this. Custom engagements add bespoke cadence and scope.
Brand Search isolated. Non-brand Search on phrase + exact. PMax with brand exclusions ON and NCA goal. Standard Shopping at SKU level. Demand Gen capped. Done in the first 14 days, owned forever.
Brand exclusions configured on day one. Without them PMax bids on your brand and reports it as PMax revenue. We re-baseline what PMax actually contributes vs. what it's claiming credit for.
Search-terms reports read line-by-line every week. Negatives added continuously across campaigns. In most accounts 15–30% of non-brand spend is recovered in the first 90 days.
tROAS and tCPA targets calibrated to your contribution margin, not platform default. Max CPC caps on scaling phases to prevent runaway costs. Portfolio strategies where the volume justifies it.
Disapproved SKUs identified and fixed. Titles rewritten for search intent (not literal product names). Descriptions optimized for Shopping + PMax. Custom labels for margin tiering.
Pixel, GA4, Enhanced Conversions, and offline conversion imports all wired correctly. We audit then fix — clean conversion data is the precondition for everything else.
Responsive Search Ads with structured headline/description rotation. New variants every 2–3 weeks. Winners graduated based on statistical significance, not gut feel.
Customer Match lists, in-market audiences, and remarketing segmented by behavior (viewed product, added to cart, purchased). Bid adjustments tied to CM2, not last-click.
Shopify-attributed revenue, brand vs non-brand split, CAC and CM2 per campaign, MER weekly. No 30-page deck. Just the numbers your CFO would ask about.
Real efficiency in this work compounds across 4–12 months — it doesn't transform overnight. Anyone promising drastic 30-day shifts is selling a screenshot.
A flat retainer arrives the same day every month whether your revenue triples or collapses. We take a smaller base and earn the rest only when you grow. You only pay the performance fee on revenue above $50K.
$2,500/mo for Google Ads (Single Channel) or $3,500/mo for Google + Meta (Combined) — both below what a senior US media buyer makes. India-based cost structure makes this math possible.
You only pay the performance fee on revenue that exceeds $50K/mo — measured against real Shopify revenue, not platform-reported numbers. If you do $80K, the fee is 5% × $30K = $1,500. Below $50K, the performance fee is zero.
Every case below uses Shopify-attributed revenue. If we can't prove it in Shopify, we don't claim it. Outcomes are 9–12 month — efficiency in this work compounds, it doesn't transform overnight.
Saying who we won't take on saves us both a 30-min sales call. Below the line we don't fit — and we'll tell you that on the audit call, refund credit applied or not.
If a real question isn't here, use the contact form — same-day reply.
90-day initial commitment, then month-to-month with a 30-day written exit. The 90 days exists because real Google Ads work doesn't move material numbers in 30 days — anyone telling you otherwise is selling a screenshot. After 90 days you can leave any time.
Yes — Reports access (read-only) at minimum. Reporting against Shopify-attributed revenue is the entire point. Without it I'd be reporting platform-inflated numbers and you'd never know what's actually hitting the bank account.
Most agencies report platform ROAS and call it done. I cross-reference with Shopify-attributed revenue, separate brand from non-brand performance, and tell you what's actually incremental. You'll see numbers your agency has never shown you — that's both the value and, occasionally, the awkward conversation.
Yes — and it's recommended. Cross-channel management is how you spot Meta prospecting driving Google branded searches (the halo effect), and how you allocate budget to whichever platform's next dollar is most profitable. The Combined plan ($2,500/mo base) covers both Google + Meta. See Meta Ads management for the Meta side or pricing for the full breakdown.
That's exactly when to be suspicious. I check whether brand exclusions are on, what percentage of conversions are branded, and whether PMax is truly incremental. In most accounts I audit, PMax ROAS drops 40–60% once branded traffic is excluded — and that's the real number to scale on.
Structural fixes (waste elimination, brand exclusions, feed cleanup) inside 14 days. Real performance shifts — non-brand ROAS lift, scale without CAC spike — typically show in months 4–12. Anyone promising material 30-day results is reading a sales script.
No. ROAS depends on offer strength, landing page conversion rate, AOV, gross margin, creative quality, and inventory — most of which I don't control. What I guarantee is the work: campaign architecture, brand exclusions, feed health, conversion tracking, and weekly active management. Bad-fit variables get surfaced upfront in a signed Kill Criteria 1-pager.
Madhukar — daily. On Custom engagements I sometimes bring in 1–2 vetted senior operators I have worked with for years. Zero juniors. Zero handoffs.
5% of Shopify revenue above $50K/mo. Example: at $80K/mo Shopify revenue, the performance fee is 5% × $30K = $1,500. Add the $2,500 base → total that month is $4,000. At $120K/mo, it's 5% × $70K = $3,500 performance fee → $6,000 total. The fee scales linearly with your growth and is measured against real Shopify revenue, not platform-reported numbers. If you add Meta (Combined plan at $3,500/mo base), the same 5% above $50K applies.
Every engagement starts with the audit. live walkthrough, written 17-point plan, and a real number on what the leak is. If you sign on within 14 days, the $499 credits to month-1 of management.
If your Google Ads aren't generating sales, your PMax is cannibalizing Search, or you've hit a scaling ceiling and every CAC bump spikes CPCs — start with the $499 Google Ads Audit. Or pair Google with Meta Ads management for ecommerce for unified cross-channel reporting.