Your ROAS looks profitabl. Your P&L tells a different story.
Google + Meta management for Shopify D2C brands at $75,000+ monthly spend. Reported against real Shopify revenue and contribution margin — not platform ROAS.
Google Ads
Meta AdsYour ads look profitable.
They're quietly leaking 20–40% of your spend.
Actual ledger from a $120K/mo D2C skincare brand on ~$30K/mo ad spend. Same pattern in 8 of 10 audits.
find where you're already losing it. The audit shows exactly what's broken (and what to fix first).
You'll be working with me. Every day.
The Profit Stack. Four layers, each with one job in your D2C ad account.
Capture Intent
Non-brand Search. Highest-margin traffic. Always isolated from branded.
Scale Winners
PMax + Google Shopping with brand exclusions ON. New-customer acquisition goal.
Create Demand
Meta prospecting (Facebook + Instagram), broad targeting, continuous creative testing pipeline.
Retarget & Close
Tight retargeting capped at 10–15%. Purchaser exclusions everywhere.
Every campaign answers one question: "What's my role?"
Each campaign earns its budget against contribution margin — not platform-reported ROAS.
— Founder, $300K/mo skincare brand
I run the infrastructure, not just the campaigns.
Profit lives above and below Ads Manager — in feeds, merchant health, and clean attribution. Here's the stack I install for every Shopify account.
Your media buyer is also your feed manager and attribution lead.
Three accounts I worked on last quarter were losing 11–18% of paid revenue to a feed bug, a disapproved-products silent kill, or Meta's last-click attribution lying to a $40K/mo creative budget. None of those are "ad buying" problems — but they all eat profit.
without raising bids.
across active campaigns.
(not platform ROAS).
> 75% target.
platform vs Shopify revenue.
retention & LTV-weighted bidding.
Three D2C brands. Three P&Ls. Same playbook.
Shopify-attributed revenue, 9–12 month outcomes. Efficiency compounds — it doesn't transform overnight.
Dashboard said 4.2×. Bank said 0.99×. We closed the gap.
Spend reduced 38% over a year. ROAS started moving by month 4.
Couldn't break $150K/mo for 6 months. Steady scale once unit economics cleared.
find where you're already losing it. The audit shows exactly what's broken (and what to fix first).
Most agencies optimize dashboards. Not your profit.
Same workload, three cost structures. Only one is paid when your margin actually grows.
find where you're already losing it. The audit shows exactly what's broken (and what to fix first).
The questions you'd ask on a sales call.
How is your ecommerce PPC agency different from a flat-retainer agency?
Most agencies charge a flat retainer regardless of your revenue. I take a smaller base ($2,500/mo Single Channel or $3,500/mo Combined) plus a 5% performance fee on Shopify revenue above $50K. The model only works for both of us if your business actually grows — which is the alignment most ecommerce ad agencies don't want to commit to.
How do you measure success — ROAS, MER, or CM2?
CM2 (contribution margin after ad spend) is the north star. MER and blended CAC are tracked weekly against Shopify-attributed revenue. Platform ROAS is treated as a vanity number — useful for diagnosing campaign-level shifts, never as a target.
Do you guarantee ROAS or CPA for ecommerce ads?
No, and you should be cautious of any agency that does. ROAS depends on factors outside our control: site speed, landing page conversion rate, AOV, gross margin, offer strength, creative quality, product pricing, and inventory. What I guarantee is the work — campaign architecture, brand exclusions, feed health, Shopify-side attribution, and weekly active management. The Kill Criteria 1-pager (signed pre-kickoff) lists the variables that must be true for ads to perform — if those fail, we flag it before launch, not after.
How much does an ecommerce PPC agency cost per month?
ScaleMarketer pricing: Single Channel (Google Ads or Meta Ads): $2,500/mo base + 5% performance fee on Shopify revenue above $50K. Combined (Google + Meta): $3,500/mo base + 5% performance fee on Shopify revenue above $50K. $15K/mo min ad spend on both plans. Custom for brands above $150K/mo Shopify revenue. US ecommerce ad agencies typically charge $5,000–$15,000/month flat with no revenue share. The lower base here reflects India-based cost structure plus a senior operator running the work — not a junior team.
What is The Profit Stack methodology?
The Profit Stack is a four-layer Google Ads + Meta Ads campaign architecture for D2C ecommerce: (1) Capture Intent — non-brand Search, isolated from branded; (2) Scale Winners — PMax + Google Shopping with brand exclusions ON, new-customer-acquisition goal; (3) Create Demand — Meta prospecting (Facebook + Instagram) with continuous creative testing; (4) Retarget & Close — capped at 10–15% of spend, purchaser exclusions everywhere. Each campaign answers one question: "what is my role?" Installed in the first 14 days of every engagement.
How do you reduce CPA for Shopify D2C ad accounts?
By restructuring the four common leak points first: branded-search inflation (isolate it from non-brand), PMax cannibalization (add brand exclusions), retargeting overcount (cap at 10–15% of spend, apply purchaser exclusions), and missing margin tracking (rebuild Shopify-attributed reporting against CM2). CPA improvement compounds over 4–12 months — anyone promising it inside 30 days is selling you a screenshot. We don't promise CPA outcomes since they also depend on offer, AOV, gross margin, site speed, and landing-page conversion rate.
Do you outsource the work to junior media buyers?
Me. Every day, in your account. At Scale and Growth Partner I bring in 1–2 vetted senior operators I've worked with for years. Zero juniors. Zero handoffs.
What's the minimum ad spend to work with you?
$15K/month at the Launch tier. Below that, the math doesn't work for either side — your account doesn't have enough conversion volume for our approach to compound, and the base fee becomes too large a percentage of your spend.
What happens in the first 30 days specifically?
Week 1: account audit + restructure plan + Kill Criteria signed. Week 2: rebuild — campaign architecture, brand exclusions, feed cleanup, Shopify-side attribution. Week 3–4: stabilize, baseline performance against contribution margin. New structure live by day 14. Day 30: written work scorecard reviewed jointly with founder + CFO.
Can I cancel any time?
After the initial 90 days: yes, anytime, with 30 days' written notice. No claw-backs, no kill fees, no "60-day cooldown." I'd rather lose a wrong-fit client fast than drag them through pain.
Can you take over from my current ecommerce ad agency?
Yes — and it's common. Many founders use the $499 Profit Audit to get a clear, agency-independent view of what their current setup is actually doing. If your current agency is doing good work I'll tell you straight. If not, you'll have specific, defensible reasons to leave.
Find your wasted spend in 90 minutes. Worth it? You decide.
Screen-share over Google + Meta + Shopify. Hard numbers on where the leaks are. 17-point plan you keep — run it with me, your current agency, or in-house.
Performance marketing agency for ecommerce — built for Shopify D2C founders.
ScaleMarketer is an ecommerce PPC agency running Google Ads management for ecommerce and Meta Ads (Facebook + Instagram) management for Shopify brands at $75,000+ monthly spend. We're a shopify ads agency that reports against Shopify-attributed revenue and contribution margin (CM2), not platform-reported ROAS — because the gap between what your ad dashboard says and what hits your bank account is where most D2C profit goes to die.
If your Google Ads aren't generating sales, your Facebook Ads aren't converting, or you're trying to improve ROAS and reduce CPA on a Shopify D2C brand — start with the $499 Google Ads Audit. We'll show you exactly where the four leaks are, in dollars, against your real revenue. Then you decide whether you want me, your current agency, or your in-house team to fix them.