Ecommerce PPC Agency · Shopify D2C · $75,000+ monthly spend

Your ROAS looks profitabl. Your P&L tells a different story.

Google + Meta management for Shopify D2C brands at $75,000+ monthly spend. Reported against real Shopify revenue and contribution margin — not platform ROAS.

Daily on:Google AdsMeta Ads
Up to $10K/day · Google + Meta 15 yrs digital marketing · multiple Shopify brands Google Ads expert, zero juniors
REAL CLIENT · 12-MONTH METRICS SHIFT
D2C Skincare · Shopify $80K/MO
MER (rev ÷ spend)Marketing Efficiency Ratio 1.8 2.3
CAC, blendedNew-customer acquisition cost $54 $41
CM2Margin after ad spend 17% 24%
Real Shopify ROASNot platform-attributed 1.4× 2.1×
First lift visible Month 4
Monthly profit recoveredStabilized run-rate · 4–12 months in +$15,600
ads.google.com / search-terms · last 30d Audit · Day 1
Search terms — where your spend is going
all campaigns
Search term
Cost
ROAS
Conv.
[brand name]Branded · stealing credit
$4,820
8.4×
62
[brand name] reviewsBranded · stealing credit
$1,240
11.2×
18
vitamin c serumNon-brand · the real work
$2,180
0.7×
9
retinol for sensitive skinNon-brand · the real work
$1,640
1.1×
7
LEAK $6,060/mo on branded terms inflating account ROAS to 4.2×. Real non-brand ROAS: 0.9×.
The diagnostic

Your ads look profitable.
They're quietly leaking 20–40% of your spend.

Actual ledger from a $120K/mo D2C skincare brand on ~$30K/mo ad spend. Same pattern in 8 of 10 audits.

profit_leak_ledger.csv · Q1 2026 Live audit
#Leak Reported Real Monthly impactSeverity
01
Branded Search Inflation
~30% of "Google Ads revenue" is people typing your brand name. Strip it out.
4.5× 2.6× Wasted spend$3,200
02
PMax Cannibalization
Without brand exclusions, PMax bids on your own brand and steals credit.
5.8× 2.9× Wasted spend$3,500
03
Retargeting Over-Counting
8× ROAS on retargeting? Most of those buyers already had product in cart.
8.0× 2.4× Wasted spend$1,800
04
No Margin Tracking
ROAS doesn't account for COGS, shipping, returns, discounts. Scaling = guessing.
4.0× 2.2× Margin loss$1,500
Total monthly profit leak (~33% of $30K spend) −$10,000
Before you spend another $1 on ads —
find where you're already losing it. The audit shows exactly what's broken (and what to fix first).
Find your wasted spend →
M Madhukar S.V., Performance Marketing Expert at ScaleMarketer
Performance marketing expert · No account managers

You'll be working with me. Every day.

15 years digital marketing · multiple Shopify brands · $4–10K/day across Google + Meta.
Performance Marketing Expert running every account personally. Zero juniors, zero handoffs, zero account-manager pods.
8 of 10 accounts I audit leak 20–40% of ad spend to branded-search inflation, PMax cannibalization, and retargeting overcount — structural waste, not bidding mistakes.
— Madhukar S.V. Google Ads & Meta Ads Expert · 15 yrs · Up to $10K/day · Bangalore, IN
— Selected work · D2C, healthcare, fintech operators —
The methodology

The Profit Stack. Four layers, each with one job in your D2C ad account.

01

Capture Intent

Non-brand Search. Highest-margin traffic. Always isolated from branded.

02

Scale Winners

PMax + Google Shopping with brand exclusions ON. New-customer acquisition goal.

03

Create Demand

Meta prospecting (Facebook + Instagram), broad targeting, continuous creative testing pipeline.

04

Retarget & Close

Tight retargeting capped at 10–15%. Purchaser exclusions everywhere.

Every campaign answers one question: "What's my role?"

Each campaign earns its budget against contribution margin — not platform-reported ROAS.

"It's the structure I wish someone had installed in my account three years ago."
— Founder, $300K/mo skincare brand
The full stack — not just the bid sliders

I run the infrastructure, not just the campaigns.

Profit lives above and below Ads Manager — in feeds, merchant health, and clean attribution. Here's the stack I install for every Shopify account.

Operating Stack · 2026

Your media buyer is also your feed manager and attribution lead.

Three accounts I worked on last quarter were losing 11–18% of paid revenue to a feed bug, a disapproved-products silent kill, or Meta's last-click attribution lying to a $40K/mo creative budget. None of those are "ad buying" problems — but they all eat profit.

"We had 200+ SKUs disapproved for months and didn't even know — Madhukar flagged it on day one and had everything reapproved within the week. Shopping revenue jumped 22% that month." — Founder, D2C supplement brand · ~$80K/mo ad spend
Live in your accounts · daily
Live
DataFeedWatch
Shopping feed optimization
Title rewriting, custom labels for ROAS tiering, GTIN/MPN repair, out-of-stock suppression, category mapping. The single highest-leverage tool in Google Shopping.
Typical lift: +18–34% Shopping revenue
without raising bids.
Live
Google Merchant Center
Merchant health & diagnostics
Daily disapproval triage, policy issue resolution, free listings, promotions, regional feeds, and the boring stuff most agencies ignore until inventory dies.
Goal: 0 disapproved SKUs
across active campaigns.
Live
Northbeam
MTA & incrementality
Multi-touch attribution + last-click + 1d view comparison. Identifies the channels Meta is over-claiming and the ones being under-credited. Drives all CM2 and payback decisions.
Truth source for: MER, CAC, payback
(not platform ROAS).
Live
GTM + GA4
Tagging & tracking layer
Server-side GTM, CAPI for Meta, enhanced conversions for Google, custom events, dataLayer audits. The plumbing every other tool depends on — done right, once.
Server-side match rate:
> 75% target.
Also
Triple Whale
Attribution alternative
If you're already on Triple Whale instead of Northbeam, I run there. Same goal — kill platform-attribution lies, report on Shopify-level numbers.
Side-by-side compare:
platform vs Shopify revenue.
Also
Shopify + Klaviyo
First-party data
List-based audiences from Klaviyo, customer-list uploads, LTV cohorts as conversion signals. Your owned data feeding the algorithms — not just the pixel.
Powers:
retention & LTV-weighted bidding.
$0
Tool subscriptions billed to you, not me. I'm tool-agnostic — if you already pay for these, I just plug in. If you don't, I'll tell you which ones earn their keep at your revenue tier and which to skip.
Real Shopify revenue, not in-platform numbers

Three D2C brands. Three P&Ls. Same playbook.

Shopify-attributed revenue, 9–12 month outcomes. Efficiency compounds — it doesn't transform overnight.

Before you spend another $1 on ads —
find where you're already losing it. The audit shows exactly what's broken (and what to fix first).
Find your wasted spend →
Your three options

Most agencies optimize dashboards. Not your profit.

Same workload, three cost structures. Only one is paid when your margin actually grows.

vs.
Your three options
For a $120K/mo D2C brand
Option A
Big US agency
$8K–$15K/mo + setup
Option B
In-house Sr. Buyer
$120K–$160K/yr loaded
Option C
ScaleMarketer
From $2,500/mo + 5%
Monthly cost
$8,000–$15,000
$10,000–$13,000
$2,500 (one channel) · $3,500 (both) + 5% above $50K
Who's in your account
Junior buyer (not on the call)
One full-time hire
Madhukar — 15 yrs, every day
Reports against
Platform ROAS
Whatever you teach them
Shopify revenue + CM2
Lock-in
6–12 months
Severance, PIPs, time-to-fire
Month-to-month after 90 days
Bottom line: From $2,500/mo — less than a junior hire, aligned like a partner. If your business is < $75K/mo, you don't need any of us yet.
Before you spend another $1 on ads —
find where you're already losing it. The audit shows exactly what's broken (and what to fix first).
Find your wasted spend →
FAQ

The questions you'd ask on a sales call.

How is your ecommerce PPC agency different from a flat-retainer agency?

Most agencies charge a flat retainer regardless of your revenue. I take a smaller base ($2,500/mo Single Channel or $3,500/mo Combined) plus a 5% performance fee on Shopify revenue above $50K. The model only works for both of us if your business actually grows — which is the alignment most ecommerce ad agencies don't want to commit to.

How do you measure success — ROAS, MER, or CM2?

CM2 (contribution margin after ad spend) is the north star. MER and blended CAC are tracked weekly against Shopify-attributed revenue. Platform ROAS is treated as a vanity number — useful for diagnosing campaign-level shifts, never as a target.

Do you guarantee ROAS or CPA for ecommerce ads?

No, and you should be cautious of any agency that does. ROAS depends on factors outside our control: site speed, landing page conversion rate, AOV, gross margin, offer strength, creative quality, product pricing, and inventory. What I guarantee is the work — campaign architecture, brand exclusions, feed health, Shopify-side attribution, and weekly active management. The Kill Criteria 1-pager (signed pre-kickoff) lists the variables that must be true for ads to perform — if those fail, we flag it before launch, not after.

How much does an ecommerce PPC agency cost per month?

ScaleMarketer pricing: Single Channel (Google Ads or Meta Ads): $2,500/mo base + 5% performance fee on Shopify revenue above $50K. Combined (Google + Meta): $3,500/mo base + 5% performance fee on Shopify revenue above $50K. $15K/mo min ad spend on both plans. Custom for brands above $150K/mo Shopify revenue. US ecommerce ad agencies typically charge $5,000–$15,000/month flat with no revenue share. The lower base here reflects India-based cost structure plus a senior operator running the work — not a junior team.

What is The Profit Stack methodology?

The Profit Stack is a four-layer Google Ads + Meta Ads campaign architecture for D2C ecommerce: (1) Capture Intent — non-brand Search, isolated from branded; (2) Scale Winners — PMax + Google Shopping with brand exclusions ON, new-customer-acquisition goal; (3) Create Demand — Meta prospecting (Facebook + Instagram) with continuous creative testing; (4) Retarget & Close — capped at 10–15% of spend, purchaser exclusions everywhere. Each campaign answers one question: "what is my role?" Installed in the first 14 days of every engagement.

How do you reduce CPA for Shopify D2C ad accounts?

By restructuring the four common leak points first: branded-search inflation (isolate it from non-brand), PMax cannibalization (add brand exclusions), retargeting overcount (cap at 10–15% of spend, apply purchaser exclusions), and missing margin tracking (rebuild Shopify-attributed reporting against CM2). CPA improvement compounds over 4–12 months — anyone promising it inside 30 days is selling you a screenshot. We don't promise CPA outcomes since they also depend on offer, AOV, gross margin, site speed, and landing-page conversion rate.

Do you outsource the work to junior media buyers?

Me. Every day, in your account. At Scale and Growth Partner I bring in 1–2 vetted senior operators I've worked with for years. Zero juniors. Zero handoffs.

What's the minimum ad spend to work with you?

$15K/month at the Launch tier. Below that, the math doesn't work for either side — your account doesn't have enough conversion volume for our approach to compound, and the base fee becomes too large a percentage of your spend.

What happens in the first 30 days specifically?

Week 1: account audit + restructure plan + Kill Criteria signed. Week 2: rebuild — campaign architecture, brand exclusions, feed cleanup, Shopify-side attribution. Week 3–4: stabilize, baseline performance against contribution margin. New structure live by day 14. Day 30: written work scorecard reviewed jointly with founder + CFO.

Can I cancel any time?

After the initial 90 days: yes, anytime, with 30 days' written notice. No claw-backs, no kill fees, no "60-day cooldown." I'd rather lose a wrong-fit client fast than drag them through pain.

Can you take over from my current ecommerce ad agency?

Yes — and it's common. Many founders use the $499 Profit Audit to get a clear, agency-independent view of what their current setup is actually doing. If your current agency is doing good work I'll tell you straight. If not, you'll have specific, defensible reasons to leave.

The $499 Profit Audit

Find your wasted spend in 90 minutes. Worth it? You decide.

Screen-share over Google + Meta + Shopify. Hard numbers on where the leaks are. 17-point plan you keep — run it with me, your current agency, or in-house.

3 audit slots open in May 2026
RECENT AUDITS · RUN-RATE LEAK FOUND
D2C Skincare · $80K/mo−$5K/mo
Supplements · $95K/mo−$7K/mo
Beauty · $50K/mo−$3K/mo
Activewear · $95K/mo−$4.5K/mo
Skincare · $60K/mono leak found
Supplements · $40K/mo−$2K/mo

Performance marketing agency for ecommerce — built for Shopify D2C founders.

ScaleMarketer is an ecommerce PPC agency running Google Ads management for ecommerce and Meta Ads (Facebook + Instagram) management for Shopify brands at $75,000+ monthly spend. We're a shopify ads agency that reports against Shopify-attributed revenue and contribution margin (CM2), not platform-reported ROAS — because the gap between what your ad dashboard says and what hits your bank account is where most D2C profit goes to die.

If your Google Ads aren't generating sales, your Facebook Ads aren't converting, or you're trying to improve ROAS and reduce CPA on a Shopify D2C brand — start with the $499 Google Ads Audit. We'll show you exactly where the four leaks are, in dollars, against your real revenue. Then you decide whether you want me, your current agency, or your in-house team to fix them.