Your ROAS looks profitabl. Your P&L tells a different story.

Most agencies charge a flat retainer regardless of your revenue. I take a smaller base ($2,500/mo on the Combined plan) plus a performance fee tied to Shopify revenue above $50K, capped at 2× base. The model only works for both of us if your business actually grows — which is the alignment most ecommerce ad agencies don't want to commit to.

CM2 (contribution margin after ad spend) is the north star. MER and blended CAC are tracked weekly against Shopify-attributed revenue. Platform ROAS is treated as a vanity number — useful for diagnosing campaign-level shifts, never as a target.

No, and you should be cautious of any agency that does. ROAS depends on factors outside our control: site speed, landing page conversion rate, AOV, gross margin, offer strength, creative quality, product pricing, and inventory. What I guarantee is the work — campaign architecture, brand exclusions, feed health, Shopify-side attribution, and weekly active management. The Kill Criteria 1-pager (signed pre-kickoff) lists the variables that must be true for ads to perform — if those fail, we flag it before launch, not after.

Two published plans plus a Custom option. Single Channel (Google Ads or Meta Ads): $1,750/mo + 5% of Shopify revenue above $50K, capped at 2× base ($3,500). Combined (Google + Meta): $2,500/mo + 5% above $50K, capped at 2× ($5,000). Both plans deliver the same scope of work — only the channel coverage differs. Custom for brands above $150K/mo Shopify revenue or non-standard scope. All plans: $15K/mo minimum ad spend, month-to-month after 90 days, no setup fee.

The Profit Stack is a four-layer Google Ads + Meta Ads campaign architecture for D2C ecommerce: (1) Capture Intent — non-brand Search, isolated from branded; (2) Scale Winners — PMax + Google Shopping with brand exclusions ON, new-customer-acquisition goal; (3) Create Demand — Meta prospecting (Facebook + Instagram) with continuous creative testing; (4) Retarget & Close — capped at 10–15% of spend, purchaser exclusions everywhere. Each campaign answers one question: "what is my role?" Installed in the first 14 days of every engagement.

By restructuring the four common leak points first: branded-search inflation (isolate it from non-brand), PMax cannibalization (add brand exclusions), retargeting overcount (cap at 10–15% of spend, apply purchaser exclusions), and missing margin tracking (rebuild Shopify-attributed reporting against CM2). CPA improvement compounds over 4–12 months — anyone promising it inside 30 days is selling you a screenshot. We don't promise CPA outcomes since they also depend on offer, AOV, gross margin, site speed, and landing-page conversion rate.

Me. Every day, in your account. On Custom engagements I sometimes bring in 1–2 vetted senior operators I've worked with for years. Zero juniors. Zero handoffs.

$15K/month minimum across all plans. Below that, the math doesn't work for either side — your account doesn't have enough conversion volume for our approach to compound, and the base fee becomes too large a percentage of your spend.

Week 1: account audit + restructure plan + Kill Criteria signed. Week 2: rebuild — campaign architecture, brand exclusions, feed cleanup, Shopify-side attribution. Week 3–4: stabilize, baseline performance against contribution margin. New structure live by day 14. Day 30: written work scorecard reviewed jointly with founder + CFO.

After the initial 90 days: yes, anytime, with 30 days' written notice. No claw-backs, no kill fees, no "60-day cooldown." I'd rather lose a wrong-fit client fast than drag them through pain.

Yes — and it's common. Many founders use the $499 Profit Audit to get a clear, agency-independent view of what their current setup is actually doing. If your current agency is doing good work I'll tell you straight. If not, you'll have specific, defensible reasons to leave.