Two published plans plus a custom option. Smaller base + 5% performance fee on Shopify revenue above $50K. The math only works for both of us if your business actually grows.
Both plans are base + 5% performance fee on Shopify revenue above $50K. Same architecture, same reporting, same operator running it daily — the only difference between them is which channels we manage.
Performance fee is 5% of monthly Shopify-attributed revenue above $50K. Numbers below show how the fee scales at three different revenue levels.
The fee scales predictably — no surprises as you grow. As Shopify revenue grows, the effective total as a % of revenue actually decreases because the base stays flat while revenue compounds.
A common scenario — a beauty brand doing $120K/mo Shopify revenue, $30K/mo Google + Meta combined. Here's what each option looks like over 12 months.
Most agencies stay vague on scope so they can charge more later. Here's exactly what's included in every tier — and what isn't.
Need creative production or CRO? I'll recommend partners I've worked with for years. You pay them directly — I don't markup.
Every objection you have ("what if it doesn't work?", "what if I want out?", "what if I can't afford the upside?") has a specific mechanism baked into the contract.
Most agencies charge $1K–$3K to start. We don't. The audit ($499) is the only entry-point cost — and it credits to month-1.
The 90 days exists because real Google + Meta work doesn't move material numbers in 30 days. After that, 30-day written exit, anytime.
You only pay the performance fee on revenue that exceeds $50K/mo — measured against real Shopify revenue, not platform-reported numbers. The fee scales linearly: $80K revenue → $1,500 fee. $120K → $3,500 fee. Below $50K, the performance fee is zero.
If you sign within 14 days of the audit, the $499 fully deducts from your month-1 fee. The audit pays for itself, either way.
Signed 1-pager listing what must be true (LP speed, AOV, gross margin, offer, creative pipeline). Bad-fit blockers surface before launch.
Leaving doesn't trigger penalties. We hand off accounts cleanly to whoever picks up next. Goodwill is the only retention strategy that compounds.
For service-specific questions, see Google Ads or Meta Ads pages.
Geography, not discount. India-based cost structure makes a $2,500/mo (Single Channel) or $3,500/mo (Combined) base profitable while a US senior media buyer in-house earns $10K–$15K/mo loaded. The math only works for both sides if your business actually grows — that's why the model is base + performance share. If we don't grow you, our base is below most senior US in-house hires.
Shopify-attributed monthly revenue above the tier threshold. Not platform-reported ROAS. Not Google Ads or Meta Ads attributed conversions. Real Shopify revenue you can pull from your Shopify Reports → Sales by traffic referrer report. We reconcile against this monthly. If you don't run Shopify, talk to us first — case-by-case.
Because "incremental" is impossible to measure cleanly without 12+ months of holdout testing or marketing-mix modelling — and most agencies that promise incremental measurement are guessing. Total Shopify revenue is auditable. If your total revenue grows, ads played a role. If it doesn't grow, the performance fee stays at zero.
Scope of channels. Single Channel ($2,500/mo) covers Google Ads or Meta Ads. Combined ($3,500/mo) covers both. Everything else — methodology, reporting cadence, SLA, the senior operator running your account — is identical. The performance fee is the same on both: 5% of Shopify revenue above $50K.
Performance fee scales down with revenue. On the Combined plan at $120K/mo Shopify rev, total is $7,000. If next month is $80K, total drops to $5,000. On Single Channel at $80K, total would be $4,000. We share the downside. (Compare flat retainers — those stay $8K regardless.)
The 5% rate stays the same at every revenue level — it only applies to revenue above $50K. At $150K/mo Shopify revenue, the performance fee is 5% × $100K = $5,000. At $200K, it's $7,500. The fee scales predictably, and the effective total as a % of revenue actually decreases as you grow — because the base stays flat while revenue compounds.
For brands above $150K/mo Shopify revenue, multi-store or multi-region operations, or anything outside the Single Channel ($2,500) or Combined ($3,500) scope (e.g. bespoke attribution model, non-Shopify platforms, monthly ad spend > $75K). Same alignment principle — base + 5% performance fee — but priced around your actual setup rather than a published plan.
No. The reason: the model is performance-aligned monthly. Locking you into 12 months upfront undermines the alignment — you could disengage me and I'd still get paid. Month-to-month after the 90-day initial keeps both sides honest.
$15K/mo is the minimum on both Single Channel and Combined. Below that, the math doesn't work for either side — your account doesn't have enough conversion volume for the methodology to compound, and the base fee becomes too large a % of total spend. If you're below $15K/mo but on a path to it, we can talk — case-by-case.
Every engagement starts with the $499 Profit Audit. live walkthrough, written 17-point plan, and a real number on what the leak is. If you sign on within 14 days, the $499 credits to month-1.
For service-specific scope, see Google Ads management for Shopify D2C or Meta Ads management for ecommerce. Or start with the $499 Profit Audit — it credits to month-1 if you sign on within 14 days.