Real prices. On the homepage. Because hiding pricing is a tactic, not a value.
Two published plans plus a custom option, smaller base + share of upside, capped at 2× base. The math only works for both of us if your business actually grows.
Same model. One channel or both.Custom if you're outside the standard scope.
Both plans are base + 5% performance fee on Shopify revenue above $50K. Same architecture, same reporting, same operator running it daily — the only difference between them is which channels we manage.
- $15K/mo minimum ad spend
- Profit Stack restructure in first 14 days
- Shopping feed + GMC (Google), or Meta Catalogue (Meta)
- Creative planning · briefs, hooks, and testing direction
- Monthly P&L review · CM2-tied reporting against real Shopify revenue
- Same senior operator runs your account daily
- 90-day initial · then month-to-month
- $15K/mo minimum ad spend (total across channels)
- Profit Stack restructure in first 14 days
- Shopping feed + GMC + Meta Catalogue management
- Creative planning · briefs, hooks, and testing direction
- Monthly P&L review · CM2-tied reporting against real Shopify revenue
- Same senior operator runs both channels daily
- 90-day initial · then month-to-month
- Higher ad-spend volume (above $75K/mo)
- Multi-store / multi-region operations
- Bespoke reporting cadence or attribution model
- Same alignment principle: base + 5% performance fee
- Quote shaped around your actual setup, not a tier table
Here's what you'd actually pay at 3 revenue scenarios.
Performance fee is 5% of monthly Shopify-attributed revenue above $50K. Numbers below show how the fee scales at three different revenue levels.
The fee scales predictably — no surprises as you grow. As Shopify revenue grows, the effective total as a % of revenue actually decreases because the base stays flat while revenue compounds.
$120K/mo Shopify D2C: flat-retainer vs ScaleMarketer.
A common scenario — a beauty brand doing $120K/mo Shopify revenue, $30K/mo Google + Meta combined. Here's what each option looks like over 12 months.
Specific about scope. No surprise upsells.
Most agencies stay vague on scope so they can charge more later. Here's exactly what's included in every tier — and what isn't.
What's included · every tier
- Daily account management by Madhukar
- Profit Stack architecture (4-layer)
- PMax with brand exclusions + NCA goal
- Search-terms management, weekly
- Meta funnel: CBO + ASC + Testing + DPA
- Purchaser exclusions on every campaign
- Creative briefs, format direction, hook structure
- Pixel + CAPI + GA4 + Enhanced Conversions audit + fix
- Google Merchant Center feed health
- Bid strategy calibration to CM2
- Monthly Shopify-attributed P&L report
- Kill Criteria 1-pager (signed pre-kickoff)
What's NOT included
- Creative production (UGC, video editing, design)
- Landing page design or development
- Email/SMS marketing (Klaviyo, Postscript)
- SEO or organic content
- Influencer outreach or affiliate programs
- TikTok, Pinterest, Snapchat ads
- Amazon ads or Walmart Connect
- Site speed optimization (CRO is recommendations only)
- Third-party tools paid by us (TripleWhale, Northbeam, etc.)
- Setup fees, kill fees, claw-backs
- Hidden line items at month 3 or 6
- Fee increases for "additional services"
Need creative production or CRO? I'll recommend partners I've worked with for years. You pay them directly — I don't markup.
How we de-risk the agreement on day one.
Every objection you have ("what if it doesn't work?", "what if I want out?", "what if I can't afford the upside?") has a specific mechanism baked into the contract.
No setup fee, ever
Most agencies charge $1K–$3K to start. We don't. The audit ($499 per platform) is the only entry-point cost — and it credits to month-1.
90-day initial · then month-to-month
The 90 days exists because real Google + Meta work doesn't move material numbers in 30 days. After that, 30-day written exit, anytime.
5% performance fee on Shopify revenue above $50K
You only pay the performance fee on revenue that exceeds $50K/mo — measured against real Shopify revenue, not platform-reported numbers. The fee scales linearly: $80K revenue → $1,500 fee. $120K → $3,500 fee. Below $50K, the performance fee is zero.
$499/platform audit credited to month-1
If you sign within 14 days of the audit, the $499 fully deducts from your month-1 fee. Google Ads or Meta Ads — $499 each, $799 for both. The audit pays for itself, either way.
Kill Criteria pre-kickoff
Signed 1-pager listing what must be true (LP speed, AOV, gross margin, offer, creative pipeline). Bad-fit blockers surface before launch.
No claw-backs, no kill fees
Leaving doesn't trigger penalties. We hand off accounts cleanly to whoever picks up next. Goodwill is the only retention strategy that compounds.
Pricing-specific questions.
For service-specific questions, see Google Ads or Meta Ads pages.
Why is your base lower than US ecommerce ad agencies?
Geography, not discount. India-based cost structure makes a $2,500/mo (Single Channel) or $3,500/mo (Combined) base profitable while a US senior media buyer in-house earns $10K–$15K/mo loaded. The math only works for both sides if your business actually grows — that's why the model is base + performance share. If we don't grow you, our base is below most senior US in-house hires.
What is the performance fee tied to, exactly?
Shopify-attributed monthly revenue above the tier threshold. Not platform-reported ROAS. Not Google Ads or Meta Ads attributed conversions. Real Shopify revenue you can pull from your Shopify Reports → Sales by traffic referrer report. We reconcile against this monthly. If you don't run Shopify, talk to us first — case-by-case.
Why is performance fee tied to total Shopify revenue, not "incremental"?
Because "incremental" is impossible to measure cleanly without 12+ months of holdout testing or marketing-mix modelling — and most agencies that promise incremental measurement are guessing. Total Shopify revenue is auditable. If your total revenue grows, ads played a role. If it doesn't grow, the performance fee stays at zero.
What's the difference between Single Channel and Combined?
Scope of channels. Single Channel ($2,500/mo) covers Google Ads or Meta Ads. Combined ($3,500/mo) covers both. Everything else — methodology, reporting cadence, SLA, the senior operator running your account — is identical. The performance fee is the same on both: 5% of Shopify revenue above $50K.
What happens if revenue drops month-over-month?
Performance fee scales down with revenue. On the Combined plan at $120K/mo Shopify rev, total is $7,000. If next month is $80K, total drops to $5,000. On Single Channel at $80K, total would be $4,000. We share the downside. (Compare flat retainers — those stay $8K regardless.)
What does the performance fee look like at higher revenue?
The 5% rate stays the same at every revenue level — it only applies to revenue above $50K. At $150K/mo Shopify revenue, the performance fee is 5% × $100K = $5,000. At $200K, it's $7,500. The fee scales predictably, and the effective total as a % of revenue actually decreases as you grow — because the base stays flat while revenue compounds.
When does the Custom plan apply?
For brands above $150K/mo Shopify revenue, multi-store or multi-region operations, or anything outside the Single Channel ($2,500) or Combined ($3,500) scope (e.g. bespoke attribution model, non-Shopify platforms, monthly ad spend > $75K). Same alignment principle — base + 5% performance fee — but priced around your actual setup rather than a published plan.
Can I pay annually upfront for a discount?
No. The reason: the model is performance-aligned monthly. Locking you into 12 months upfront undermines the alignment — you could disengage me and I'd still get paid. Month-to-month after the 90-day initial keeps both sides honest.
What if my account is below $15K/mo ad spend minimum?
$15K/mo is the minimum on both Single Channel and Combined. Below that, the math doesn't work for either side — your account doesn't have enough conversion volume for the methodology to compound, and the base fee becomes too large a % of total spend. If you're below $15K/mo but on a path to it, we can talk — case-by-case.
Pricing is the easy part. Start with the audit.
Every engagement starts with the $499 Google Ads Audit (or $499 Meta Ads Audit). Live walkthrough, written 22-point plan, and a real number on what the leak is. If you sign on within 14 days, the $499 credits to month-1.
Published pricing for ecommerce PPC management — base + 5% performance fee on Shopify revenue above $50K.
For service-specific scope, see Google Ads management for Shopify D2C or Meta Ads management for ecommerce. Or start with the $499 Google Ads Audit — it credits to month-1 if you sign on within 14 days.