Every result is reconciled against Shopify Reports, not platform-reported ROAS.
Each case below describes a Shopify D2C brand at a different revenue stage. Click through for the full audit findings, what we changed, and the 9–12 month before-and-after.
Most ecommerce ad agencies report what their dashboard tells them. Platform ROAS in Google Ads, attributed conversions in Meta, last-click revenue in GA4 — every one of those numbers over-reports by 30–80% in a typical Shopify D2C account because of branded-search inflation, PMax cannibalization, retargeting overcount, and last-click attribution bias.
We use Shopify Reports → Sales by traffic referrer as the ground truth. Every case study below uses that number. If the lift isn't visible in your bank account, we don't claim it.
Every case above started with the $499 Profit Audit. live walkthrough across your Google + Meta accounts, written 17-point plan, and a real number on what the leak is. Credited to month-1 if you sign within 14 days.
For methodology details, see Google Ads management for D2C or Meta Ads management for ecommerce. Pricing for ongoing management is on the pricing page; the $499 Profit Audit is the recommended starting point.