Free playbook

22 Places Your Google & Meta Ads Are Bleeding Money

The D2C Profit Leak Playbook — built from hundreds of Shopify audits. Real data, real frameworks, zero fluff. Unlock with your email.

Unlock the Playbook ↓Book the $499 Google Ads Audit →
Inside the playbook

5 Audits. 22 Checks. One Afternoon.

A step-by-step framework to audit your own Google & Meta Ads for spending leaks — the same checks we run on day one of every Shopify D2C engagement.

01

Campaign Structure Audit

Single PMax running everything? Too many campaigns splitting budget? Spot the architecture red flags in 15 minutes.

02

Attribution & Tracking Audit

The one number that tells you if your ROAS is real: branded vs. non-branded spend ratio. Plus the Shopify reconciliation.

03

Spend Efficiency Audit

Where budget disappears without results — retargeting bloat, geographic waste, and bidding on thin data.

04

Product Feed Audit

Your feed is your ad copy in Shopping. Bad titles, missing margin tiers, and ignored custom labels cost more than bad bids.

05

Meta Ads Audit

Andromeda, CAPI, catalogue ads, audience lists, remarketing traps, and the real incrementality behind that 8x retargeting ROAS.

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Free playbook

Unlock the full Profit Leak Playbook

17 audit checks, real case study data, and the exact campaign structure we use for every Shopify D2C brand. Enter your email to read the full playbook.

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FAQ

Questions about the playbook

What is the D2C Profit Leak Playbook?

A free, in-depth guide covering the 22 most common places Shopify D2C brands lose money on Google Ads and Meta Ads. Includes a real case study, the 5-campaign Profit Stack framework, a 22-point audit checklist, and the 4 metrics that actually matter for ecommerce profitability.

Is this playbook really free?

Yes. Enter your name and work email to unlock the full content. No credit card. No sales call. We will send you new insights when we publish — you can unsubscribe anytime.

Who is this playbook for?

Shopify D2C founders and marketing leads spending $15K+/month on Google Ads or Meta Ads who suspect their reported ROAS does not match reality. If your agency says 3.5x and your bank account disagrees, this playbook explains why.

What if I want someone to run these checks for me?

Book the $499 Google Ads Audit or $499 Meta Ads Audit. Each is a live walkthrough of your account, reconciled against Shopify, with a written 22-point action plan. The fee is credited to your first month if you sign within 14 days.