ROI-Driven Digital Campaigns

Most Meta Ads agencies obsess over ROAS—but look closer and you'll find they're just retargeting people who've already visited your site or bought from you. That's not growth. That's paying Meta to remind warm leads to finish checking out.

I build Meta Ads strategies focused on new customer acquisition through prospecting campaigns that actually work. No vanity metrics. No inflated ROAS from retargeting warm audiences. Just scalable, profitable growth for your D2C brand.

The Problem With Most Meta Ads Management

Your ads show decent ROAS, but you're not actually growing Most of your conversions come from retargeting—people who were already in your funnel and would have bought anyway.

You've hit a plateau and can't scale Every time you increase budget, your frequency skyrockets, creative fatigue sets in, and CPAs balloon out of control.

Your creative is stale and you're stuck in a testing loop You keep launching new ads, but nothing seems to beat your winners from six months ago.

You're paying for "management" but nothing actually improves Monthly reports look busy, but your campaigns aren't getting better—just more expensive.

Sound familiar? You need a Meta Ads specialist who actually understands D2C ecommerce growth.

Who This Is For

D2C Ecommerce Brands ($10K+ monthly ad spend): You're ready to scale but need someone who can acquire new customers profitably, not just retarget warm audiences.

Brands Stuck Between $50K-$200K/month in revenue: You've proven product-market fit but can't break through to the next level without burning money on inefficient spend.

Brands Frustrated with Generic Agencies: You're tired of agencies that don't understand creative strategy, proper campaign structure, or how to actually scale prospecting.

How I Work With D2C Brands

Month 1: Foundation & Quick Wins

Account Audit & Strategy Development

• Deep dive into your current campaigns, pixel setup, and audience structure

• Identify immediate wins and structural issues

• Develop 90-day strategic roadmap

Technical Setup & Optimization

• Fix conversion tracking (Pixel, CAPI, iOS attribution)

• Restructure campaigns using the right campaign objectives

• Implement proper audience segmentation (prospecting vs. retargeting)

• Set up cost controls and budget allocation

Initial Campaign Launch/Fixes

• Launch or restructure Advantage+ Shopping, prospecting, and retargeting campaigns

• Set up proper new customer acquisition tracking

• Implement audience exclusions to separate prospecting from retargeting

Months 2-3: Optimization & Creative Scaling

Continuous Testing & Refinement

• A/B test creative concepts, hooks, and formats

• Refine audience targeting and lookalikes

• Expand winning campaigns gradually

• Cut underperforming spend aggressively

Creative Strategy & Development

• Creative audit and competitive analysis

• Develop creative testing roadmap

• Brief and review new creative concepts

• Build creative library with winning formats

New Customer Acquisition Focus

• Split prospecting vs. retargeting properly

• Optimize for new customer acquisition, not just ROAS

• Scale campaigns that bring genuinely new buyers

Performance Monitoring

• Weekly campaign optimization

• Bi-weekly performance calls

• Monthly detailed reporting with insights and next steps

Month 4+: Strategic Growth

Quarterly Strategy Reviews

• Reassess goals and KPIs every 90 days

• Identify new opportunities (new products, markets, creative formats)

• Adjust strategy based on what's working

Aggressive Scaling

• Scale winning campaigns while maintaining profitability

• Test new campaign types and placements

• Expand creative production based on winners

Ongoing Optimization

• Continuous improvement of all campaign elements

• Stay ahead of Meta platform changes and iOS updates

• Maximize every dollar of ad spend

What's Included in My Management Service

Strategic Campaign Management

• Full-service management of Advantage+, prospecting, and retargeting campaigns

• Campaign structure optimization

• Budget allocation and bid management

• New customer acquisition focus

Conversion Tracking & Attribution

• Meta Pixel and Conversions API (CAPI) setup

• iOS 14+ attribution optimization

• New vs. returning customer tracking

• Multi-touch attribution analysis

Audience Strategy

• Customer list segmentation and exclusions

• Lookalike audience development and testing

• Interest and behavior targeting refinement

• Proper prospecting vs. retargeting separation

Creative Strategy & Management

• Creative audit and competitive analysis

• Creative testing framework and calendar

• Ad format recommendations (static, video, UGC, catalog)

• Performance-based creative briefs for your team or designers

• Landing page recommendations

Reporting & Communication

• Weekly optimization updates

• Bi-weekly performance calls

• Monthly detailed reports with insights

• Quarterly strategy reviews and roadmap updates

• Slack/email support for quick questions

My D2C Ecommerce Meta Ads Framework

FOUNDATION Proper conversion tracking, CAPI integration, and campaign structure—the non-negotiables that most accounts get wrong.

SEGMENTATION Separating prospecting and retargeting completely. Using proper audience exclusions. This is where real growth happens.

CREATIVE SYSTEM Structured creative testing with clear hypotheses. Building a library of winning formats. Scaling production based on data.

INTELLIGENT SCALING Leveraging Advantage+ and automation correctly (not blindly), with proper cost controls and audience signals to maximize performance.

Why Work With Me?

Ecommerce-First Expertise 15 years in digital marketing, with deep focus on D2C ecommerce. I understand unit economics, LTV, and profitable scaling.

New Customer Acquisition Focus I optimize for new buyers, not just easy wins from retargeting. This is what actually grows your business.

Creative Strategy Included I don't just manage campaigns—I develop creative strategies and testing frameworks that keep your ads fresh and performing.

Hands-On Management I personally manage your account (with support for execution). You work directly with me, not a junior account manager.

Transparent & Results-Driven Clear reporting on what matters: new customer acquisition cost, blended ROAS, actual profit—not vanity metrics.

No Long-Term Contracts Month-to-month engagement after initial 90 days. If you're not happy, you can leave. (But 95% of clients stay.)

Currently Managing $15K+ Daily Ad Spend I know what works at scale because I'm doing it right now for active clients.

Investment & Engagement

Management Fee Structure: Flat monthly fee based on account complexity and ad spend level—not a percentage of spend (so I'm incentivized to improve efficiency, not just spend more).

Typical Investment:

• $10K-$30K monthly ad spend: $2,500/month management

• $30K-$75K monthly ad spend: $4,000/month management

• $75K+ monthly ad spend: Custom pricing

Minimum Engagement: Initial 90-day commitment, then month-to-month.

What You Need:

• Minimum $10K monthly ad spend

• Shopify, WooCommerce, or similar ecommerce platform

• Working website with conversion tracking

• Commitment to creative testing and optimization