Built for the Andromeda era. Prospecting CBO + ASC + structured creative testing + purchaser exclusions on every campaign. $2,500/mo + 5% above $50K, capped at 2× base.
Most accounts I take over have prospecting and retargeting fighting each other for budget, no purchaser exclusions, and creative running on vibes. The Meta side of the Profit Stack fixes that in the first 14 days.
Broad targeting (Meta's algorithm is better than your interest stacks at finding buyers in 2026). Lookalikes from buyer email lists. New-customer-acquisition optimization. This is the growth engine — budget here drives tomorrow's branded Google searches.
Advantage Shopping Campaigns let Meta's algorithm find buyers across all placements. Works best with strong creative variety and clean conversion signals — both of which the rest of this stack provides.
New concepts run here at controlled budgets ($50–$150/day). Clear testing criteria — $X spend or Y days before a verdict. Winners graduate to Prospecting. Losers get killed fast — no creative runs on "let's give it more time."
Dynamic product ads for site visitors and cart abandoners only. Capped at 10–15% of total spend. Most retargeting over-reports last-click ROAS by 2–3×. We measure incrementality, not just attributed clicks.
In 2026, creative drives 70% of Meta performance. The architecture above keeps your creative testing efficient — winners are clearly identified, losers get cut, prospecting doesn't pay to "acquire" people who already bought, and retargeting doesn't get scaled like it's prospecting.
The single most-impactful fix in most accounts: purchaser exclusions on prospecting. Without it, Meta counts customers you already acquired as "new conversions" — typical recovery: 15–25% of prospecting budget freed up immediately.
See the full timeline →Andromeda is Meta's deep-learning ranking and personalization model rolled out across the ads system. It changed three things — and the methodology above was already aligned with all of them.
Andromeda finds buyers from broad audiences far better than interest-layered targeting. The Prospecting CBO + ASC architecture gives the model the room it now needs to do that work.
The model rewards format and message variety. The 3–5-new-concepts-every-2-weeks pipeline (UGC, lifestyle, demo, founder, before/after, social proof) is exactly the input shape Andromeda optimizes against.
Pixel + Conversions API accuracy and 90-day purchaser exclusions feed Andromeda the right examples of "valuable buyer." Dirty signals make the model worse, not the same.
Not a "starter package." Standard delivery — every plan gets this. Custom engagements add bespoke cadence and scope.
Prospecting CBO with broad targeting and lookalikes. ASC for algorithmic placement. Testing CBO for creative graduation. DPA Retargeting capped at 10–15%. Installed in the first 14 days, owned forever.
90-day purchaser exclusions on all prospecting. 30-day on retargeting. The single most under-utilized lever in Meta accounts — typically frees up 15–25% of wasted prospecting spend on day one.
3–5 new concepts every 2 weeks. Format diversity: UGC, lifestyle, product demo, founder story, before/after, social proof. Winners graduate based on $X spend or Y days — not gut feel.
I provide hook structure, message hierarchy, format recommendations, and detailed shot lists. I don't shoot or edit — but I can recommend UGC creators and editors I've worked with. Or work with whoever you have in-house.
Customer Match lists from Klaviyo. Lookalikes from buyer email lists (1% / 3% / lifetime). Site-visitor windows (7/14/30/60d). Cart abandoners segmented separately. No prospecting/retargeting overlap.
Pixel, CAPI, and Enhanced Conversions audited and fixed. Server-side events for ViewContent, AddToCart, InitiateCheckout, Purchase. Clean data is the precondition for the algorithm finding actual new buyers.
Budget increases capped at 20% every 5 days on validated winners. CBO budgets reallocated weekly based on marginal efficiency. No "let's double the budget and see what happens" — that's how accounts crash.
Frequency tracking, CTR decay monitoring, CPM trend analysis. New batches briefed before current winners fatigue — fatigue is only a crisis if you don't have a pipeline ready.
Shopify-attributed revenue from Meta. Prospecting vs retargeting separated (not blended). Cost per new customer, not just CPA. Creative performance ranking. What's fatiguing and what's queued next.
Real Meta efficiency compounds across 4–12 months — early wins come from structure (purchaser exclusions, audience hygiene), durable wins come from creative volume.
A flat retainer arrives the same day every month whether your revenue triples or collapses. We take a smaller base and earn the rest only when you grow. Capped, so it never gets greedy.
$2,500/mo at Launch is below what a senior US media buyer makes. India-based cost structure makes this math possible — without losing money.
5% above $50K at Launch (7% / 10% on higher tiers). Tied to the only number that pays bills — your bank account, not the platform dashboard.
Performance fee never exceeds $3,500 on Single Channel or $5,000 on Combined — regardless of how big you scale. We don't get greedy when you grow.
Meta is creative-hungry. If you can't produce or source creative, this is going to feel painful. Below the line we don't fit — and we'll tell you that on the audit call, refund credit applied or not.
If a real question isn't here, use the contact form — same-day reply.
You do — but I direct it. I provide the creative strategy, format recommendations, hook structure, message hierarchy, and detailed briefs. I don't shoot video or design graphics. If you need creative production, I can recommend UGC creators and editors I've worked with regularly. Or work with whoever you have — in-house, freelance, or another agency.
Without 90-day purchaser exclusions on prospecting campaigns, you pay to "acquire" customers you already acquired. Meta counts them as new conversions. Adding the exclusion typically reduces wasted prospecting spend by 15–25% — and gives the algorithm cleaner signal for finding actual new buyers (which is the entire point of prospecting).
Great — let's make sure it's working as hard as it could be. I'll check for purchaser-exclusion gaps, retargeting/prospecting audience overlap, creative fatigue, attribution-window mismatches, and whether your "5× ROAS retargeting campaign" is actually incremental. There's typically 20–30% efficiency to unlock even in well-run accounts.
With a pipeline. 3–5 new concepts every 2 weeks, all the time. When a winning creative's CTR drops below threshold or CPM spikes, the next winner is already tested and ready. Creative fatigue is only a crisis if you don't have a structured pipeline.
For most Shopify D2C brands at $15K+/mo Meta spend in 2026, yes. Meta's algorithm has gotten significantly better at finding buyers. Layering 15 interest categories often just limits the algorithm. I test broad vs interest for every new account — broad wins about 70% of the time. Where interest wins, we keep it.
Yes — and it's recommended. Cross-channel management is how you spot Meta prospecting driving Google branded searches (the halo effect), and how you allocate budget to whichever platform's next dollar is most profitable. Google Ads management is a separate engagement at higher tiers.
Structural fixes (purchaser exclusions, funnel architecture, Pixel + CAPI accuracy) inside 14 days — the prospecting recovery is often visible immediately. Real performance shifts (lower CAC, higher CM2, scaled spend at stable efficiency) typically show in months 4–12. Anyone promising material 30-day shifts is reading a sales script.
No. Meta ROAS depends on offer strength, landing page conversion rate, AOV, gross margin, and (heavily) creative quality — most of which the agency doesn't directly control. What I guarantee is the work: funnel architecture, purchaser exclusions, creative testing pipeline, scaling cadence, and tracking accuracy. Bad-fit variables get surfaced upfront in a signed Kill Criteria 1-pager.
Madhukar — daily. On Custom engagements I sometimes bring in 1–2 vetted senior operators I have worked with for years. Zero juniors. Zero handoffs.
Every engagement starts with the audit. live walkthrough across your Meta account, written 17-point plan, and a real number on what the leak is. If you sign on within 14 days, the $499 credits to month-1 of management.
If your Facebook Ads aren't converting, your Instagram Ads cost-per-acquisition keeps climbing, or you can't tell what's incremental versus retargeting the cart-abandoners — start with the $499 Audit (combined Google + Meta audit available for $799). Or pair Meta with Google Ads management for ecommerce for unified cross-channel reporting.