Meta Ads that find new buyers — not just retarget the ones you already have.
Built for the Andromeda era. Prospecting CBO + ASC + structured creative testing + purchaser exclusions on every campaign. $2,500/mo + 5% above $50K, capped at 2× base.
Every campaign answers: am I finding buyers, or just chasing the ones who already bought?
Most accounts I take over have prospecting and retargeting fighting each other for budget, no purchaser exclusions, and creative running on vibes. The Meta side of the Profit Stack fixes that in the first 14 days.
Prospecting CBO · cold audiences
Broad targeting (Meta's algorithm is better than your interest stacks at finding buyers in 2026). Lookalikes from buyer email lists. New-customer-acquisition optimization. This is the growth engine — budget here drives tomorrow's branded Google searches.
ASC · algorithmic placement
Advantage Shopping Campaigns let Meta's algorithm find buyers across all placements. Works best with strong creative variety and clean conversion signals — both of which the rest of this stack provides.
Testing CBO · creative pipeline
New concepts run here at controlled budgets ($50–$150/day). Clear testing criteria — $X spend or Y days before a verdict. Winners graduate to Prospecting. Losers get killed fast — no creative runs on "let's give it more time."
DPA Retargeting · capped, exclusions on
Dynamic product ads for site visitors and cart abandoners only. Capped at 10–15% of total spend. Most retargeting over-reports last-click ROAS by 2–3×. We measure incrementality, not just attributed clicks.
Creative is the lever.
Structure is the foundation.
In 2026, creative drives 70% of Meta performance. The architecture above keeps your creative testing efficient — winners are clearly identified, losers get cut, prospecting doesn't pay to "acquire" people who already bought, and retargeting doesn't get scaled like it's prospecting.
The single most-impactful fix in most accounts: purchaser exclusions on prospecting. Without it, Meta counts customers you already acquired as "new conversions" — typical recovery: 15–25% of prospecting budget freed up immediately.
See the full timeline →Built for Meta's Andromeda era.
Andromeda is Meta's deep-learning ranking and personalization model rolled out across the ads system. It changed three things — and the methodology above was already aligned with all of them.
Broad > interest stacks
Andromeda finds buyers from broad audiences far better than interest-layered targeting. The Prospecting CBO + ASC architecture gives the model the room it now needs to do that work.
Creative diversity is the lever
The model rewards format and message variety. The 3–5-new-concepts-every-2-weeks pipeline (UGC, lifestyle, demo, founder, before/after, social proof) is exactly the input shape Andromeda optimizes against.
Clean signals matter more, not less
Pixel + Conversions API accuracy and 90-day purchaser exclusions feed Andromeda the right examples of "valuable buyer." Dirty signals make the model worse, not the same.
9 things every Meta account gets, every month.
Not a "starter package." Standard delivery — every plan gets this. Custom engagements add bespoke cadence and scope.
Funnel architecture (CBO + ASC + Testing + DPA)
Prospecting CBO with broad targeting and lookalikes. ASC for algorithmic placement. Testing CBO for creative graduation. DPA Retargeting capped at 10–15%. Installed in the first 14 days, owned forever.
Purchaser exclusions on every campaign
90-day purchaser exclusions on all prospecting. 30-day on retargeting. The single most under-utilized lever in Meta accounts — typically frees up 15–25% of wasted prospecting spend on day one.
Structured creative testing pipeline
3–5 new concepts every 2 weeks. Format diversity: UGC, lifestyle, product demo, founder story, before/after, social proof. Winners graduate based on $X spend or Y days — not gut feel.
Creative briefs & direction
I provide hook structure, message hierarchy, format recommendations, and detailed shot lists. I don't shoot or edit — but I can recommend UGC creators and editors I've worked with. Or work with whoever you have in-house.
Audience strategy
Customer Match lists from Klaviyo. Lookalikes from buyer email lists (1% / 3% / lifetime). Site-visitor windows (7/14/30/60d). Cart abandoners segmented separately. No prospecting/retargeting overlap.
Pixel + Conversions API accuracy
Pixel, CAPI, and Enhanced Conversions audited and fixed. Server-side events for ViewContent, AddToCart, InitiateCheckout, Purchase. Clean data is the precondition for the algorithm finding actual new buyers.
Scaling cadence
Budget increases capped at 20% every 5 days on validated winners. CBO budgets reallocated weekly based on marginal efficiency. No "let's double the budget and see what happens" — that's how accounts crash.
Creative fatigue management
Frequency tracking, CTR decay monitoring, CPM trend analysis. New batches briefed before current winners fatigue — fatigue is only a crisis if you don't have a pipeline ready.
Monthly reporting · Shopify-tied
Shopify-attributed revenue from Meta. Prospecting vs retargeting separated (not blended). Cost per new customer, not just CPA. Creative performance ranking. What's fatiguing and what's queued next.
Restructure first. Test creative. Then scale winners.
Real Meta efficiency compounds across 4–12 months — early wins come from structure (purchaser exclusions, audience hygiene), durable wins come from creative volume.
Audit · Restructure · Track
- Full Meta account audit + Kill Criteria signed
- Funnel architecture (CBO + ASC + Testing + DPA)
- Purchaser exclusions ON across the board
- Pixel + CAPI accuracy fixed
- First creative briefs delivered
Creative pipeline kicks in
- 6–10 new concepts tested in this window
- Winning format (UGC vs lifestyle vs founder) identified
- Library of proven winners begins forming
- Audience signals stabilize as Pixel learns
Scale validated creative
- 20% budget bumps every 5 days on winners
- New batches keep fatigue at bay
- Real Shopify ROAS lift visible · Month 4
- Prospecting/retargeting ratio rebalanced
Stabilized run-rate
- Library of 15–25 proven winners
- CM2 lift compounds quarter over quarter
- Prospecting share of spend grows safely
- New customer cost down 20–35% vs baseline
If your agency won't share your downside, they're a vendor — not a partner.
A flat retainer arrives the same day every month whether your revenue triples or collapses. We take a smaller base and earn the rest only when you grow. You only pay the performance fee on revenue above $50K.
Lower base than US senior in-house
$2,500/mo for Meta Ads (Single Channel) or $3,500/mo for Google + Meta (Combined) — both below what a senior US media buyer makes. India-based cost structure makes this math possible.
Performance fee tied to Shopify revenue
5% of Shopify revenue above $50K — same rate on both plans. Tied to the only number that pays bills — your bank account, not the platform dashboard.
5% performance fee on Shopify revenue above $50K
You only pay the performance fee on revenue that exceeds $50K/mo — measured against real Shopify revenue, not platform-reported numbers. If you do $80K, the fee is 5% × $30K = $1,500. Below $50K, the performance fee is zero.
Meta works for some brands. Not all.
Meta is creative-hungry. If you can't produce or source creative, this is going to feel painful. Below the line we don't fit — and we'll tell you that on the audit call, refund credit applied or not.
This is for you if
- Shopify D2C brand at $75K–$150K/mo revenue
- $15K+/mo Meta Ads spend (Facebook + Instagram)
- Visual product (beauty, skincare, supplements, fashion)
- Can produce or source 3–5 new creatives every 2 weeks
- Retargeting "looks amazing" but you suspect it's not incremental
- Hit creative fatigue — CPMs climbing, CTR dropping
- Want cross-channel clarity (running Google + Meta together)
This is NOT for you if
- Spending under $15K/mo on Meta
- Can't produce or source creative regularly
- B2B, lead-gen, SaaS, or local services
- Want a "set it and forget it" Meta agency
- Not on Shopify — talk first, case-by-case
- Want a guaranteed-ROAS pitch (those are sales scripts)
Pre-emptive FAQ.
If a real question isn't here, use the contact form — same-day reply.
Do you create the ad creative, or do I?
You do — but I direct it. I provide the creative strategy, format recommendations, hook structure, message hierarchy, and detailed briefs. I don't shoot video or design graphics. If you need creative production, I can recommend UGC creators and editors I've worked with regularly. Or work with whoever you have — in-house, freelance, or another agency.
Why are purchaser exclusions such a big deal?
Without 90-day purchaser exclusions on prospecting campaigns, you pay to "acquire" customers you already acquired. Meta counts them as new conversions. Adding the exclusion typically reduces wasted prospecting spend by 15–25% — and gives the algorithm cleaner signal for finding actual new buyers (which is the entire point of prospecting).
What if Meta is already running and "looks great"?
Great — let's make sure it's working as hard as it could be. I'll check for purchaser-exclusion gaps, retargeting/prospecting audience overlap, creative fatigue, attribution-window mismatches, and whether your "5× ROAS retargeting campaign" is actually incremental. There's typically 20–30% efficiency to unlock even in well-run accounts.
How do you handle creative fatigue?
With a pipeline. 3–5 new concepts every 2 weeks, all the time. When a winning creative's CTR drops below threshold or CPM spikes, the next winner is already tested and ready. Creative fatigue is only a crisis if you don't have a structured pipeline.
Is broad targeting really better than detailed interest targeting?
For most Shopify D2C brands at $15K+/mo Meta spend in 2026, yes. Meta's algorithm has gotten significantly better at finding buyers. Layering 15 interest categories often just limits the algorithm. I test broad vs interest for every new account — broad wins about 70% of the time. Where interest wins, we keep it.
Can you manage Google + Meta together?
Yes — and it's recommended. Cross-channel management is how you spot Meta prospecting driving Google branded searches (the halo effect), and how you allocate budget to whichever platform's next dollar is most profitable. The Combined plan ($2,500/mo base) covers both Google + Meta. See Google Ads management for the Google side or pricing for the full breakdown.
How long until I see results?
Structural fixes (purchaser exclusions, funnel architecture, Pixel + CAPI accuracy) inside 14 days — the prospecting recovery is often visible immediately. Real performance shifts (lower CAC, higher CM2, scaled spend at stable efficiency) typically show in months 4–12. Anyone promising material 30-day shifts is reading a sales script.
Do you guarantee ROAS?
No. Meta ROAS depends on offer strength, landing page conversion rate, AOV, gross margin, and (heavily) creative quality — most of which the agency doesn't directly control. What I guarantee is the work: funnel architecture, purchaser exclusions, creative testing pipeline, scaling cadence, and tracking accuracy. Bad-fit variables get surfaced upfront in a signed Kill Criteria 1-pager.
Who actually runs my account?
Madhukar — daily. On Custom engagements I sometimes bring in 1–2 vetted senior operators I have worked with for years. Zero juniors. Zero handoffs.
Start with the $499 Meta Ads Audit.
Every engagement starts with the audit. Live walkthrough of your Meta Ads account, written 22-point plan, and a real number on what the leak is. If you sign on within 14 days, the $499 credits to month-1 of management.
Meta Ads management for Shopify D2C — Facebook + Instagram, built around contribution margin.
If your Facebook Ads aren't converting, your Instagram Ads cost-per-acquisition keeps climbing, or you can't tell what's incremental versus retargeting the cart-abandoners — start with the $499 Meta Ads Audit (or the $499 Google Ads Audit — both platforms audited together for $799). Or pair Meta with Google Ads management for ecommerce for unified cross-channel reporting.