Attribution · 5 min read
Why your ROAS is lying to you — and how to calculate real D2C ad profitability
Platform-reported ROAS over-states real Shopify revenue by 30–80% in D2C accounts. Here's how to calculate real non-brand ROAS in 15 minutes.
Madhukar S.V.
Performance Marketing Expert · Google Ads & Meta Ads
I run Google Ads + Meta Ads daily for Shopify D2C brands at $75K–$150K/mo.